Turn Data Into Customer Journeys
The brain of your marketing operation
Connect your data sources to map user journeys and generate actionable personas. Stop guessing how users find you—understand the "Awareness," "Consideration," and "Decision" phases to build strategies that convert.
What is Consumer Insights Engine?
A customer intelligence platform that connects your data sources to automatically generate detailed personas and map complete customer journeys.
Detailed User Personas
Automatically generate rich profiles (like "Maria, Marketing Manager") with professional goals, pain points, and demographics.
Full Journey Mapping
Visualize the path customers take. Track the "User Journey" through Awareness, Consideration, and Decision stages.
Touchpoint Analysis
Identify exactly where users interact with your brand—from "Google Search" to "Pricing Pages"—and what they're thinking at each step.
Data Source Integration
Connect analytics, CRM, support tickets, and surveys to build comprehensive customer profiles from real data.
Behavioral Segmentation
Group users by actions, not just demographics. Identify high-value segments based on actual behavior patterns.
Insight Recommendations
Get AI-powered recommendations for content, messaging, and campaigns tailored to each persona and journey stage.
Why Consumer Insights Engine?
Stop guessing how users find you. Understand the complete customer journey to build strategies that actually convert.
⚡Automatic Persona Generation
No more manual persona workshops. Connect your data and get detailed, data-backed personas automatically.
🎯Complete Journey Visibility
See the entire path from first touch to conversion. Identify drop-off points and optimization opportunities.
📊Real Data, Not Assumptions
Personas built from actual customer behavior, not demographic stereotypes or marketing assumptions.
🚀Actionable Recommendations
Get specific content and campaign recommendations for each persona at each journey stage.
Benefits That Drive Growth
Build marketing strategies based on deep customer understanding, not guesswork.
Data-Driven Strategy
Build marketing strategies on actual customer data, not assumptions or generic personas.
Personalization at Scale
Create targeted campaigns for each persona and journey stage without manual segmentation.
Improved Conversion
Understand exactly what customers need at each stage, delivering the right message at the right time.
Reduced Churn
Identify at-risk customers early by tracking journey deviations and engagement drops.
Team Alignment
Give everyone—marketing, sales, product—a shared understanding of who your customers are.
Faster Decisions
Answer "who is our customer?" questions instantly with data-backed personas instead of lengthy research.
Real-World Applications
See how teams are using customer insights to drive growth
1SaaS Product Marketing
A B2B SaaS company connects their analytics, CRM, and support data to Consumer Insights Engine. They discover 3 distinct personas: "Technical Evaluators" (focus on features), "Budget Owners" (focus on ROI), and "End Users" (focus on ease of use). By tailoring content to each persona's journey stage, they increase trial-to-paid conversion by 45%.
2E-commerce Personalization
An online retailer maps customer journeys from first visit to purchase. They identify that "Research-Heavy Shoppers" visit 8+ pages before buying, while "Impulse Buyers" convert in 1-2 visits. This insight leads them to create different email sequences for each segment, improving email revenue by 60%.
3Content Strategy Development
A content marketing team uses Consumer Insights Engine to understand their audience's journey. They discover most readers are in "Awareness" stage, not "Decision" stage. They shift from product-focused content to educational content, resulting in 3x traffic growth and 2x lead generation.
4Customer Success Optimization
A subscription business maps the journey of churned vs. retained customers. They identify that customers who don't complete onboarding within 7 days are 5x more likely to churn. They create targeted onboarding campaigns for at-risk users, reducing churn by 30%.
Build a Data-Driven Marketing Strategy
Map customer journeys and create personas that drive conversions.
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